You can now integrate LinkedIn with Outlook on your PC. This allows you to view that contact’s LinkedIn details and updates through the ‘Contacts’ area of Outlook.
N.B. You need Outlook 2010 in order to successfully install the social connector.
Sharing content on LinkedIn is a great way to raise awareness of your business. LinkedIn provides an easy to use tool to do just that. The sharing bookmarklet is a simple button that you drag to your browser toolbar which then enables you to share any relevant stories or news on LinkedIn (including your company’s blog articles).
It is also useful to include a LinkedIn share button on your company site to allow visitors to easily share your articles with others.
One of the areas that you complete when filling out your personal profile is the links section, this can include up to 3 websites of your choice which relate to you. If these are not completed then you are missing out on 3 free backlinks to your site from LinkedIn. If your employees or colleagues were to add links to the company website/blog then this could improve search engine rankings.
There has been a lot in the news recently regarding the validity of the new LinkedIn endorsements. Recommendations, however, still carry a lot of weight when included on a profile. Writing recommendations for contacts will encourage the same in return.
Using LinkedIn to follow a client’s business pages is a useful way to stay informed as to their strategies, business interests and news. Knowing more about a client is obviously a good thing and allows you to discuss their plans with them and ways that you might help.
Inmap displays a graphical representation of your LinkedIn network. At first glance (depending on the size of your network) the image can seem a little overwhelming however, it is very useful to view how your network is built and connection that you have in common with others.